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Women in droves are dumping Trump’s fashion line…

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Despite her father’s uncanny ability to offend and alienate women more with each passing day, Ivanka Trump has managed to maintain a relatively high level of respect throughout Donald Trump’s turbulent presidential campaign. Some would say Ivanka has even been the one saving grace for a candidate who is increasingly being viewed as little more than a misogynistic narcissist by many Americans — particularly women.

But some women have had enough and are no longer willing to turn a blind eye as Ivanka continues to lend her father unwavering support while simultaneously claiming to advocate for women’s rights. Shannon Coulter is one of these women. On October 10, Shannon — a San Francisco-based brand and digital strategist, called on Americans to boycott Ivanka Trump’s eponymous line of clothing and accessories, which is estimated to be worth $100 million, according to Forbes.

Though she once supported Ivanka as an entrepreneur, Coulter now finds it virtually impossible to support a brand with the name Trump attached to it. So she is refusing to buy any of Ivanka’s products and is urging others to follow suit. She’s even created a hashtag — #GrabYourWallet — as a call to action for women to “vote with their wallet,” according to the Guardian, “as well as a pointed echo of Donald Trump’s bragging on tape about being able to approach women uninvited and “grab them by the p****y.”

In fact, for Coulter, that now-notorious Access Hollywood tape was the final straw. After hearing the Republican candidate brag about forcing himself on women, she’d had enough and could no longer excuse Ivanka for defending her father — and even going so far as to call him “a feminist.” Coulter told Cosmopolitan that for a while there, as Donald campaigned with Ivanka by his side, women were content to “give Ivanka a pass because she’s his daughter and it’s hard to be objective about your dad. But the Trump tape sent people over the edge.” She continued, “I think [women] took particular offense, as I did, to the fact that Ivanka tries to make feminism a part of her brand but is standing by, as an official campaign surrogate, a guy who is an alleged serial sexual assaulter of women. The disconnect was too big. And they were ready to speak up about it and flex their consumer power about it.”

Donald’s words also struck a very personal chord for Coulter. She told the Guardian a story of sexual harassment she remembers enduring years before. “I was in an office belonging to a firm I was working for in Silicon Valley, and my boss’s boss came breezing through. Suddenly he came up behind me and pressed himself right up against me and said, ‘Why is it you always look so good?’ He had a colleague with him, and it was so humiliating,” Coulter said. “And when I heard Donald Trump talking on that tape, I recognized in his words the same feeling that I had that day — of being nothing more than an object. No matter how smart you are or how hard you work, they can do that to us.”

Now Coulter is leading the charge not just by promoting the boycott to women, but by challenging every retailer that sells the Ivanka Trump Collection — including T.J. Maxx, Amazon.com, Zappos, Bloomingdale’s, Lord & Taylor, Neiman Marcus, Nordstrom, Dillard’s, DSW, Macy’s, Marshall’s, and Saks Off Fifth, according to Cosmopolitan,which identifies Coulter as the CEO of a boutique marketing agency.

Coulter has a substantial Twitter following of almost 14,000 at the time of this article’s publication, so — through retweets and comments — her proposed boycott has the potential to reach an exponentially larger audience. Cosmopolitan says that Coulter’s boycott-related tweets “have earned an estimated 1 million impressions on Twitter, according to her analytics report.” The Guardian adds, “More than a million people have viewed her posts in the last 10 days, and she is receiving 200 direct replies on Twitter per day and hundreds of retweets, according to a review of the relevant social media activity.”

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